Small Pharmaceutical Corp Oncology Digital Marketing Campaigns

A small cap pharma company with a commercial Oncology drug for breast cancer is looking to identify and engage target Oncologists and Internal Med physicians with email and social media advertising to increase awareness.

Solution

DocDelta matches clients existing physician list with DocDelta prescribing and contact data to create a comprehensive target list all appropriate Oncologists, Hematology Oncologists and internal medicine specialists. including:

• NPI, matches
• A full list of physicians, drugs the prescribe and number of prescriptions written
• Accurate Contact details, websites,  emails for the individual practices & leadership
• Target contacts were then loaded into ongoing email marketing campaigns contacted via DocDelta Marketing platform. DocDelta created target audiences and managed Facebook and LinkedIn advertising campaigns based on NPI targeted physicians.

Superior Decisions: Our data marketing campaigns on behalf of our pharmaceutical client increased awareness and in-turn the volume of prescriptions written. Our NPI targeted campaigns enabled our client to reduce  advertising spend while increasing effectiveness.

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